DSTB4 – CCL – S33 min read

Complete Customer Lifecycle – Stage 3

STAGE 3
CONVERSION

“Conversion marketing aims to increase the conversion rate (or the number of website visitors who become paying customers or perform another desired action).” – Conversion Marketing: 5 Conversion Marketing Tactics – 2022 – MasterClass

“Conversion marketing is a digital marketing strategy that focuses on increasing the percentage of site visitors who perform a specific action, called a conversion. Often, conversion refers to a customer making a purchase, though the desired action can instead be signing up for a webinar or filling out a form” – Conversion Marketing: 5 Conversion Marketing Tactics – 2022 – MasterClass

. present a sales offer or reason to engage.

. your offer must be irresistable.

. don’t be quick to discount.

. increase value instead!

Marketing
Tactics

. craft a clear
value proposition

1. Craft a clear value proposition. The focus of conversion marketing is to transform interested parties into paying customers, so you need clear and value-driven messaging. Where other strategies may prioritize humor or style to draw a viewer’s attention, conversion marketing is straightforward. Let potential customers know why they should purchase your product now with direct, concise copy and a clear call to action (CTA). – Conversion Marketing: 5 Conversion Marketing Tactics – 2022 – MasterClass

. improve
site navigation.

2. Improve site navigation. Conversion marketing teams increase sales by improving their site and removing barriers or obstacles that may inhibit potential customers from purchasing. Focus on enhancing the user experience across your apps and site. Content marketers use heatmaps, A/B testing, and other analysis tools to ensure customers experience a streamlined landing page with a clear CTA, that pop-ups are not distracting, and the sales funnel is friction-less and attention-grabbing.. – Conversion Marketing: 5 Conversion Marketing Tactics – 2022 – MasterClass

. invest in highperforming channels and retarget.

3. Invest in high-performing channels and retarget. Your conversion marketing strategy should track conversion across separate marketing channels, allowing your team to reassess strategies and invest in tactics with a higher return on investment. You can then use the top-performing channels for retargeting or remarketing campaigns to entice potential customers to return and convert.- Conversion Marketing: 5 Conversion Marketing Tactics – 2022 – MasterClass

. review
support tickets.

4. Review support tickets. Conversion marketers analyze support tickets for data, especially tickets from potential customers who have an issue they need to resolve before making a purchase. They use this real-time data to improve the purchase path and make it as easy and smooth as possible to increase the number of conversions. Conversion Marketing: 5 Conversion Marketing Tactics – 2022 – MasterClass

. track other conversion metrics.

5. Track other conversion metrics. In addition to monitoring marketing channels and support tickets, conversion marketing teams analyze other site data to streamline the conversion process. They look at cart abandonment stats, email click-through rates, the amount of time it takes customers from their first visit to purchase, the demographics of high-conversion customers, and overall website traffic. They then implement new marketing tactics to increase conversion, such as sending dedicated email marketing campaigns with special offers to customers who abandoned their carts.- Conversion Marketing: 5 Conversion Marketing Tactics – 2022 – MasterClass


Kontext zu:
Stage 3 – Conversion

DSTB4 – CCL – S3

Complete Customer Lifecycle – Stage 3 STAGE 3CONVERSION “Conversion marketing aims to increase the conversion…

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. Complete Customer Lifecycle:


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