Complete Customer Lifecycle – Stage 1
STAGE 1
LEAD GENERATION
KEEP YOUR PROSPECT ON YOUR PAGE.
Lead him through additional information. Ask for more information. In exchange for something.
(Vorsicht! Sogenannte “Freebies” sind verboten, wenn man ein digitales Produkt gegen persönliche Daten tauscht, ist das ein Handel, und somit nicht “for free”. Lies hier mehr dazu: DSGVO – Sind Freebies wieder erlaubt? – Internetunternehmerakademie.de – Praxisbewährtes Online-Marketing-KnowHow )
. You need a solid Lead Magnet.
. The Copy must be compelling.
. The Value exchange must be favorable for the prospect.
. Don’t create Dead Ends.
A dead end is when someone fills out the form because they really like the idea of your lead magnet and they land on the thank you page. And the thank you page says: “Hey! Thank you so much for downloading/requesting our thing! Go check your email, to download it. Thats a Dead End.
The client expresses interesst and then we send them away. Its like a customer walking into your business and you send him away with a brochure. Thats a Dead End.
.–> or else they are not going to fill out your form.
Example:
TO DOs
- Build and manage effective Google Adwords Campaign
- video-series
- capture leads
- survey
. KONTEXT zu
Stage 1 – LEAD GENERATION
DSTB2 – CCL – S1
Complete Customer Lifecycle – Stage 1 STAGE 1LEAD GENERATION KEEP YOUR PROSPECT ON YOUR PAGE….
. Complete Customer Lifecycle:
SOURCE & REFERENCE
ONLINE
BUSINESS
17 Best Free CRM Software (2022 Update) | CRM.org [15.08.22]
ClickUp OpenSource CRM Software. CRM Project Management Software by ClickUp™ [16.08.2022]
What is CRM? – Salesforce EMEA [16.08.2022]
CCL – The Way Boxoutmarketing https://youtube.com/watch?v=5n7JprL7zVI%3Fstart%3D1859 [14.08.2022]
What is customer lifecycle? – Definition from WhatIs.com (techtarget.com) [21.08.2022]
LEAD GENERATION
Der Anfänger-Guide zur Lead-Generierung (hubspot.de) [15.08.2022]
CONVERSION
Conversion Marketing: 5 Conversion Marketing Tactics – 2022 – MasterClass [21.08.22]
Marketing Kampagne
HubSpot – Academy [21.08.2022]
Schutz vor Werbung. OptIn OptOut
Robinsonliste – Wikipedia [23.08.2022]
17 Best Free CRM Software (2022 Update) | CRM.org [15.08.22]
ClickUp OpenSource CRM Software. CRM Project Management Software by ClickUp™ [16.08.2022]
What is CRM? – Salesforce EMEA [16.08.2022]
Der Anfänger-Guide zur Lead-Generierung (hubspot.de) [15.08.2022]
SYSTEM
SUBSIDIES
What are subsidies? Economics 101 https://www.masterclass.com/articles/aeconomics-101-what-are-subsidies [21.08.2022]
17 Best Free CRM Software (2022 Update) | CRM.org [15.08.22]
ClickUp OpenSource CRM Software. CRM Project Management Software by ClickUp™ [16.08.2022]
What is CRM? – Salesforce EMEA [16.08.2022]
Der Anfänger-Guide zur Lead-Generierung (hubspot.de) [15.08.2022]
PSYCHO
WILLPOWER
15 Sekunden dem Gedanken widerstehen. “Surfe the Urge” Technik. Neuroscientists: You Will Never Lack Willpower Again! – YouTube [21.08.2022]
AUTHISMUS
Authismus ist eine Superkraft. Hör auf jemanden ändern zu wollen. Unterstütz ihn in seinem Sein. Autism Spectrum: Atypical Minds in a Stereotypical World – Sprouts – Learning Videos – Social Sciences (sproutsschools.com)
360° Video aus der Sicht einer Authistin The Party: a virtual experience of autism – 360 film – YouTube
17 Best Free CRM Software (2022 Update) | CRM.org [15.08.22]
ClickUp OpenSource CRM Software. CRM Project Management Software by ClickUp™ [16.08.2022]
What is CRM? – Salesforce EMEA [16.08.2022]
Der Anfänger-Guide zur Lead-Generierung (hubspot.de) [15.08.2022]
HUMANDESIGN
CHART
Manifesting Generator
Manifesting Generator Human Design Type Traits & Characteristics (manifestinghumandesign.com) [24.08.2022]
17 Best Free CRM Software (2022 Update) | CRM.org [15.08.22]
ClickUp OpenSource CRM Software. CRM Project Management Software by ClickUp™ [16.08.2022]
What is CRM? – Salesforce EMEA [16.08.2022]
Der Anfänger-Guide zur Lead-Generierung (hubspot.de) [15.08.2022]
WISSENSCHAFT
3D MAP UNIVERSE
17 Best Free CRM Software (2022 Update) | CRM.org [15.08.22]
ClickUp OpenSource CRM Software. CRM Project Management Software by ClickUp™ [16.08.2022]
What is CRM? – Salesforce EMEA [16.08.2022]
Der Anfänger-Guide zur Lead-Generierung (hubspot.de) [15.08.2022]