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DSTB1 – CCL

Complete Customer Lifecycle

“THE WAY“

CCL – The Way Boxoutmarketing https://youtube.com/watch?v=5n7JprL7zVI%3Fstart%3D1859 [14.08.2022]

Build campaigns by stage of the perfect customer lifecycle

The idea is that you have seven stages in your business.
The first is to capture leads. Then you want to indoctrinate those leads. Then you convert and nurture those leads. Then you close your sales. You upsell them. You fulfill on what they bought and you get referrals.

If you build all of your campaigns to fit in those stages. And connect them in a hierarchy chain, like a puzzle. From stage to stage. Then it starts to simplify things.

The goal is to create an automated experience that captures leads converts. To create happy customers.

STAGE 1
LEAD GENERATION

STAGE 2
INDOCTRINATION

STAGE 3
CONVERSION

STAGE 4
SALES

STAGE 5
FULFILLMENT & REPORTING

STAGE 6
UPSELL

STAGE 7
REFERRALS

August 15, 2022

Pam Kurz

Business, CCL, CRM, DSTB, OnlineBusiness, OnlineMarketing

acquisition, branded searches, conversion, fulfillment, impressions, indoctrination, inquiries, lead generation, loyality, rates, reach, referrals, reporting, retention, sales, upsell, website visits

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Wissen besteht aus Information. Umso mehr du davon hast, desto übersichtlicher wird das Chaos. Weil sich Muster ergeben. Klick dich durch meine Beiträge und gleich sie mit deinen ab. Ich bin mir sicher wir haben ähnliche Muster entdeckt.